Dashboard & Reporting Works with

Listing Performance

Which listings are winning, which need attention.

Open any listing and go to its Dashboard tab. Days on market, internal alerts and portal alerts sit above graphs of views, leads and alerts, all built from listing-stats records. Views and leads on your own agency website are counted as they land. The Property24 and Private Property figures arrive on the portal statistics reconciliation run, which asks each portal for yesterday's numbers.

DashboardViewsWebsiteCounted as they landProperty24Private PropertyPortal statistics reconciliation runAsks each portal for yesterday’s numbersDays on marketFront and centre on the Dashboard tab
How it works

Four steps, not forty.

Listings28 Kliphaas Avenue, UniversitasR2,795,000 · Wynand Loubser28 Kliphaas Avenue, UniversitasDetails · Dashboard · Leads · Marketing · Timeline · DocumentsProperty detailsDashboardDays on marketInternal alerts · Portal alertsViewsWebsiteCounted as they landProperty24Lands on the statistics reconciliation runPrivate PropertyLands on the statistics reconciliation runMarketingTemplatesSeller reportDays on market · online views · enquiries · on-show feedbackDownload PDFSeller report PDFDownloaded
  1. 1

    Open the listing

    From Listings, click the listing you want. The drawer opens on Details, with Dashboard, Leads, Marketing, Timeline and Documents along the top.

  2. 2

    Go to Dashboard

    The Dashboard tab opens with three tiles: Days on market, Internal alerts and Portal alerts. Below them sit the Views, Leads and Alerts graphs.

  3. 3

    Read the Views graph

    Views plots your website, Property24 and Private Property over the window you pick. All three read off listing-stats records, and the two portal series land there on the statistics reconciliation run.

  4. 4

    Send a seller report

    Open the Marketing tab and pick the seller report template. RealtyPA fills in days on market, online views, enquiries and on-show feedback, then renders a PDF.

Why it matters

Built for the way South African agents actually work.

ViewsWebsiteCounted as they landProperty24Private PropertyW · M · 6M · Y

Three view sources on one graph

The Views graph plots your own agency website, Property24 and Private Property as three separate series, so you can see which one is actually carrying the listing.

LeadsWebsiteProperty24 - EmailProperty24 - TelProperty24 - SMSPrivate Property

Leads split by channel

The Leads graph separates your website from Property24 email, Property24 tel, Property24 SMS and Private Property enquiries, so you can see which channel actually produced the lead.

DashboardDays on marketCounts days since the listing went liveInternal alerts · Portal alerts

Days on market, front and centre

The Dashboard tab counts days since the listing went live, so the number is in front of you before you open the price conversation.

Questions

About Listing Performance.

Which portals are tracked?

Property24, Private Property and your own agency website. All three are drawn on the Views graph, and the Leads graph splits your website out from Property24 email, Property24 tel, Property24 SMS and Private Property. RealtyPA pulls the portal numbers with a reconciliation run that requests yesterday's figures. Neither portal pushes them to us.

Can I share performance with my seller?

Yes, through the Marketing tab. Pick the seller report template and RealtyPA fills in days on market, online views, enquiries, a 21 day view series and on-show feedback, then renders a PDF you can share.

Does it suggest price adjustments?

No. RealtyPA does not recommend a price. 'Price reduced' is a banner you tick yourself on the price record. Ticking it is one of the conditions for announcing the drop to Property24: the advert also has to be Active and the new price has to be strictly lower than the price Property24 last accepted from us.

Ready to try Listing Performance?

Start with 30 days free and 5 property reports. No card required.